This blog post originally appeared at: http://conversionxl.com/customer-journey-maps-better-website-retention/ “How do you get your customers to do what you want them to do on your website?” Marketing agencies get asked this question all the time. Without realizing it, the businesses who want the secret sauce, the quick fix to more “conversions” are asking the wrong question. What … Read more
Market segmentation is a basic tenet of marketing that has long been ignored by SEOs. And that’s okay, because for a long time working on the keyword-level of abstraction was enough. In fact, you can still do SEO and marketing in any other channel without ever having the idea of market segmentation cross your mind … Read more
Sharing transparently about all aspects of what we do at Buffer—pricing,salaries, fund-raising, earnings, hiring, and more—has been an amazing opportunity to connect with and learn from others. We get such great ideas and encouragement from sharing openly. We’ve shared before about our content marketing goals, numbers, and adventures, and I’d love to continue these stories … Read more
Here is an H1 Here is an H2 Here is an H3 Here is an H4 Test info pink elephants are green and blue with white stripes in some parts of bergen county in northern nj Below is the content strategy framework that Adria and I have implemented together for our clients. We’ve learned that … Read more