Customer Journey Maps for Websites

This blog post originally appeared at: “How do you get your customers to do what you want them to do on your website?” Marketing agencies get asked this question all the time. Without realizing it, the businesses who want the secret sauce, the quick fix to more “conversions” are asking the wrong question. What … Read more

Buyer Personas: This is the part where data meets smurfs

Market segmentation is a basic tenet of marketing that has long been ignored by SEOs. And that’s okay, because for a long time working on the keyword-level of abstraction was enough. In fact, you can still do SEO and marketing in any other channel without ever having the idea of market segmentation cross your mind … Read more

Social Media Strategy Plan Examples: Buffer

Sharing transparently about all aspects of what we do at Buffer—pricing,salaries, fund-raising, earnings, hiring, and more—has been an amazing opportunity to connect with and learn from others. We get such great ideas and encouragement from sharing openly. We’ve shared before about our content marketing goals, numbers, and adventures, and I’d love to continue these stories … Read more