A/B Testing

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. Here’s what we’ll cover in this guide: What is A/B testing and How Does It Work? What … Read more

SSL Blog Post

blog post ideas that havent been done yet

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Test Blog Post 2 Porsche Featured Image

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Five most important search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have Facebook, Amazon and Meerkat all trying something new. Spoiler alert: respectively, being Craigslist, banning reviews, not existing anymore. But first, let’s check in with the Big G… Google’s first SERP … Read more

What makes people follow or unfollow a brand?

Social media may be a possible starting point to the sales funnel, but how do brands manage their social presence to appeal to their audience? A successful social presence for a brand should start with an understanding of its audience, as this will offer the insights on what content to create. This can affects its … Read more